Client :: Peppermint Books
Project :: Branding system for a Children's Book Publishing Company
Challenge ::
Create an identity and website that has a fun and active feel, that expresses the joy of reading connecting with an audience that includes the child, parent, librarian or teacher.
Results ::
Taking the literal meaning of peppermint lead to establishing a bright red and mint green color scheme that takes a prominence in the branding system. The striped balloon in the identity works as a reminder of the youthful feeling of the excitement of children's books and the imaginative subject matter.
The website also continues the fun and excitement using clouds and balloons as a fun entry point for writers and readers to learn more about how they can publish a book with a friendly publisher that works with first time authors.
Deliverables ::
Logo Development, Identity System, Marketing Materials, Product Development, Website Development with CMS
website :: www.peppermintbooks.com