Hadley Jo Foundation / Foundation for Mitochondrial Disease Awareness Identity


Hadley Jo Foundation

Naming / Brand and Identity / Print Communications / Product Packaging

We worked with Rural Policy Research Institute (RUPRI), a company that gives unbiased analysis and information about rural America to policy makers, to create a brand refresh to modernize and enhance their messaging opportunities. With bold new colors and a fresh new look, RUPRI has a strong presence which is memorable and impactful.

Highlight :: Brand Positioning
  • Logo showcases abstract gene, sun rays and “h” for Hadley, the foundation’s inspiration
  • Colors represent the colors of aspiration and hope
  • The look is meant to be kid like, while having corporate appeal
  • Bubbles used to emphasize hope and child like innocence