Re-brand for a construction roll-off company.



naming / branding & identity / give-aways / outdoor advertising / style Guide

Blue Tricycle partnered with InterproIQ to name and create the brand identity for their existing cyber security training software. The new brand needed to reach out to multiple vertical corporate markets while being fresh, modern and approachable.

The name Work Wise tells it all, working wiser toward cyber security in/out of the office. Logo represents the wise old owl with glasses for clearer vision. The “i” in wise becomes an exclamation mark of getting excited about learning.